Privacy Policy

Last Updated: June 11, 2025

CU Dear Magic Bakery operates this store and website (including all related information, content, features, tools, products and services) to deliver a curated shopping experience for you (the Customer) (collectively, the “Services”). CU Dear Magic Bakery is technically supported by EC Shop City, through whom we provide the Services to you. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use the Services, make purchases or other transactions, or otherwise communicate with us. In the event of any conflict between the Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of personal information.

Please read this Privacy Policy carefully. Your access to and use of any Services constitutes your acknowledgement that you have read and understand the practices for information collection, use and disclosure described herein.

Personal Information We Collect or Process

For the purposes of this document, “Personal Information” means information that identifies or can reasonably be associated with you or another individual. Personal Information does not include information collected anonymously or de‑identified such that it can no longer identify or reasonably be linked to you. Depending on how you interact with the Services, your location and what is permitted or required by applicable law, we may collect or process the following categories of Personal Information (including information derived from them):

- Contact Information: your name, address, billing address, delivery address, telephone number and email address.

- Financial Information: credit card, debit card, financial account numbers, payment card details, financial account information, transaction records, payment methods, payment confirmations and other payment‑related details.

- Account Information: your username, password, security questions, preferences and account settings.

- Transaction Information: items you browse, add to cart, add to wishlist, purchase, return, exchange or cancel, together with past transaction history.

- Communications with Us: information you provide when corresponding with us (e.g. customer‑service enquiries).

- Device Information: information about your device, browser or network connection, IP address and other unique identifiers.

- Usage Information: data relating to how you interact with the Services (e.g. how and when you browse or use the Services).

Sources of Personal Information

We may obtain Personal Information from the following sources:

- Directly from you: when you create an account, visit or use the Services, communicate with us or otherwise supply Personal Information.

- Automatically via the Services: information gathered from your device while you use our products or visit our website, including data collected through cookies and similar technologies.

- From service providers: parties we engage to provide technical support or who collect or process your Personal Information on our behalf.

- From partners and third‑party entities.

How We Use Your Personal Information

Based on your interactions and the Services you use, we may use Personal Information for the purposes set out below:

- Providing, personalising and improving the Services: we use your Personal Information to deliver the Services, including performing our contractual obligations, processing payments, fulfilling orders, remembering your preferences and items of interest, sending account‑related notifications, handling purchases, returns, exchanges and other transactions, creating and administering your account, arranging delivery, facilitating returns and exchanges, enabling you to submit reviews, and building personalised shopping experiences such as product recommendations based on your purchase history. This may also involve using your Personal Information to further personalise and enhance our Services.

- Marketing and advertising: we use your Personal Information for marketing and promotional activities, for example sending marketing, advertising and promotional content by email, SMS or post, or displaying online advertisements to you on our Services or other websites, based on your past purchases, cart activity and other interactions on the Services.

- Security and fraud prevention: we use your Personal Information to verify accounts, deliver secure payment and shopping experiences, detect, investigate and address potential fraudulent, unlawful, dangerous or malicious conduct, safeguard public safety and maintain the security of the Services. If you register for an account to use the Services, you are responsible for safeguarding your account credentials. We strongly advise you not to share your username, password or other access details with third parties.

- Communicating with you: we use your Personal Information to provide customer support, respond to you in a timely manner, deliver effective services and maintain our business relationship with you.

- Legal purposes: we use your Personal Information to comply with applicable laws or respond to valid legal processes (including requests from law‑enforcement or government authorities), investigate or participate in civil discovery, potential or actual litigation or other adversarial proceedings, and investigate or enforce potential breaches of our terms or policies.

How We Disclose Personal Information

Subject to this Privacy Policy, we may disclose your Personal Information to third parties for legitimate purposes in the circumstances below:

- To EC Shop City, suppliers and other third‑party service providers who perform services for us, such as IT administration, payment processing, data analytics, customer support, cloud storage, order fulfilment and delivery.

- To commercial and marketing partners for the provision of marketing services and advertising to you. For instance, we utilise EC Shop City to support personalised advertising based on your online activity across different merchants and websites. Our commercial and marketing partners will use your information in accordance with their own privacy statements. Depending on your jurisdiction, you may have the right to direct us not to share your information for targeted advertising and marketing based on your activity across third‑party merchants and websites.

- Where you instruct, request or consent to disclosure of specific information to a third party (e.g. for product delivery, or through social‑media widgets or social‑login integrations).

- To our affiliates and other group companies.

- In connection with business transactions (such as mergers or insolvency proceedings); to comply with applicable legal obligations (including responses to subpoenas, search warrants and similar demands); to enforce applicable terms of service or policies; and to protect and defend the Services, our rights and the rights of users and other persons.

Relationship with EC Shop City

The Services are hosted by EC Shop City. EC Shop City collects and processes your Personal Information arising from your access to and use of the Services to provide and improve them. Information you submit via the Services is transmitted and shared with EC Shop City and third‑party processors which may be located outside your jurisdiction for the purpose of delivering and enhancing the Services. In addition, to help protect, develop and grow our business, we use certain EC Shop City enhanced features that aggregate data and insights generated from your interactions with our store, other merchants and EC Shop City. In such scenarios, EC Shop City acts as a processor of your Personal Information (including responding to your requests to exercise data‑subject rights relating to those purposes). To understand how EC Shop City uses your Personal Information and what rights you may hold (including rights over data processed by EC Shop City), please refer to the EC Shop City Consumer Privacy Policy. Subject to your location, you may exercise certain rights via the EC Shop City privacy portal.

Third‑Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. When you follow links to sites not owned or controlled by us, you should review their privacy, security and other terms and conditions independently. We do not endorse and accept no liability for those sites, including the accuracy, completeness or reliability of their content. Information you share in public or semi‑public spaces, including postings on third‑party social‑media platforms, may be viewed or used without restriction by other users of the Services and/or users of those third‑party platforms. The inclusion of any link does not constitute endorsement of the platform or its owner/operator unless explicitly stated within the Services.

Children’s Data

The Services are not intended for children. We do not knowingly collect Personal Information from persons below the age of majority under your local law. If you are a parent or guardian of a child whose Personal Information has been submitted to us, you may contact us using the details below to request deletion of that information. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as defined under applicable law) the Personal Information of individuals under 16 years of age.

Information Security and Retention

Please note that no security measure is perfect or infallible and we cannot guarantee absolute security. Furthermore, data transmitted to us may not be secure in transit. We recommend that you refrain from sending sensitive or confidential information to us over insecure channels.

The retention period for your Personal Information depends on multiple factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices

Depending on your jurisdiction, you may have some or all of the personal‑information rights set out below. These rights are not absolute; they may only apply in specific circumstances and we may lawfully decline requests in certain cases.

- Right of Access / Right to Know: you may request access to the Personal Information we hold about you.

- Right to Deletion: you may request erasure of the Personal Information we hold about you.

- Right to Rectification: you may request correction of inaccurate Personal Information held by us.

- Right to Data Portability: under certain conditions and subject to exceptions, you may obtain a copy of your Personal Information held by us and request its transfer to a third party.

- Manage communication preferences: we may send promotional emails. You may opt‑out at any time using the unsubscribe facility included in those emails. If you opt out, we may still send you non‑promotional emails.

Please be advised that your Personal Information may be transferred, stored and processed in jurisdictions outside your country or territory.

Where we transfer Personal Information out of the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant United‑Kingdom authority, unless data is transferred to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for operational, legal or regulatory reasons. Revised versions will be posted on our website with an updated “Last Updated” date, and notifications will be provided where required by applicable law.

Contact Us

If you have any questions regarding our privacy practices or this Privacy Policy, or wish to exercise any of your available rights, please contact us at:

Email: cudear.cherrykingsss@gmail.com